Press Mapping and Institutional Communication
Press mapping goes far beyond creating contact lists: it is a strategic process of identifying, organizing, and keeping updated information about journalists, outlets, and influencers aligned with an organization’s goals. This practice strengthens relationships, expands visibility, and ensures that institutional messages reach the right audiences in Brazil and abroad. In a global context, it requires cultural adaptation, continuous monitoring, and the use of technology to personalize communication and multiply results. Lumine combines expertise, data, and intelligence in national and international press mapping, helping organizations turn challenges into opportunities and achieve relevant media presence in strategic markets.